{"id":718,"date":"2020-11-23T16:00:00","date_gmt":"2020-11-23T06:00:00","guid":{"rendered":"https:\/\/www.productdesignsoftware.com.au\/?p=718"},"modified":"2024-05-06T14:42:53","modified_gmt":"2024-05-06T03:42:53","slug":"using-augmented-reality-for-marketing-training-maintenance-in-a-post-covid-world","status":"publish","type":"post","link":"https:\/\/www.leapaust.com.au\/blog\/dx\/using-augmented-reality-for-marketing-training-maintenance-in-a-post-covid-world\/","title":{"rendered":"Using Augmented Reality for marketing, training &#038; maintenance in a post-COVID world"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"718\" class=\"elementor elementor-718\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37880534 e-flex e-con-boxed e-con e-parent\" data-id=\"37880534\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf7027 elementor-widget elementor-widget-text-editor\" data-id=\"2cf7027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of LEAP&#8217;s 3-part IoT &amp; AR webinar series covering how these new technologies will help business continuity in a post-COVID world, we offer here the highlights from our 2nd webinar on <em>Using Augmented Reality for marketing, training &amp; maintenance in a post-COVID world.\u00a0<\/em>If you haven&#8217;t yet caught up on the highlights from webinar session 1,\u00a0<em>Using IoT for remote monitoring of assets &amp; operations in a post-COVID world<\/em> you can also <a href=\"\/using-iot-for-remote-monitoring-of-assets-operations-in-a-post-covid-world\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">watch the IoT session here<\/span><\/a>.<\/p><p>In this session, we start with a look at how <strong>digital transformation<\/strong> is becoming increasingly important as organisations turn to technological solutions to help keep remote workers connected, not just to their colleagues but also to their products and the customers they service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026961a elementor-widget elementor-widget-video\" data-id=\"026961a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/nS2xhymgaZw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff515b0 elementor-widget elementor-widget-text-editor\" data-id=\"ff515b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next, Allan provides a quick primer on &#8216;<strong>What is AR?<\/strong>&#8216;, a technology has rapidly moved from being a novelty to becoming ubiquitous across many everyday apps used across our personal devices for social and entertainment purposes (think Snapchat filters and Pokemon Go). Learn how this same AR technology is also being harnessed for industry by PTC to solve a range of industrial problems:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84343a1 elementor-widget elementor-widget-video\" data-id=\"84343a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/CQe1c-lN5jk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ddd8b7 elementor-widget elementor-widget-text-editor\" data-id=\"9ddd8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In identifying the best way to implement AR technology for industry, PTC identified that a range of tools were required to meet industry requirements, depending on the capabilities required and expertise available within each company. Here, Allan introduces PTC&#8217;s suite of industrial AR tools, the <strong>Vuforia AR Enterprise Suite,<\/strong> which consists of 4 offerings each of which address a particular market need:<\/p><ul><li><strong>Vuforia Engine<\/strong>: The most widely used computer vision software for <span style=\"text-decoration: underline;\">custom AR applications<\/span><\/li><li><strong>Vuforia Studio<\/strong>: <span style=\"text-decoration: underline;\">Drag and drop AR authoring<\/span> that leverages existing 3D CAD and IoT data in an easy-to-use format for content creators<\/li><li><strong>Vuforia Chalk<\/strong>: Allow an expert to &#8216;see what I see&#8217; and provide live annotation within a shared workspace for <span style=\"text-decoration: underline;\">remote expert assistance<\/span><\/li><li><strong>Vuforia Expert Capture<\/strong>: Quickly <span style=\"text-decoration: underline;\">capture and share expert knowledge<\/span> to create powerful step-by-step AR instructions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edce0d elementor-widget elementor-widget-video\" data-id=\"5edce0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/fT3WYsaCxKg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b61b3 elementor-widget elementor-widget-text-editor\" data-id=\"c5b61b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next we take a deeper dive into each of these applications within the Vuforia AR Enterprise Suite, starting with <strong>Vuforia Engine<\/strong> &#8211; the world&#8217;s most widely deployed underlying AR technology. Vuforia engine, which allows users to deliver unique AR experiences, leverage advanced technology, reach the broadest possible audiences and build branded AR apps is the driving technology behind all of the applications within the Vuforia AR Enterprise Suite.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567f5fc elementor-widget elementor-widget-video\" data-id=\"567f5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/SHiOnxgZN2Y&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f8ed0 elementor-widget elementor-widget-text-editor\" data-id=\"f9f8ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vuforia Studio<\/strong> allows users to easily create rich AR content using existing 3D and IoT data. This advanced AR authoring and publishing tool allows content creators to bring together various information such as CAD data, IoT readings and traditional digital media to create a wide variety of custom AR experiences to help organisations share and interpret product design and manufacturing process data quickly and effectively.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ecd12 elementor-widget elementor-widget-video\" data-id=\"77ecd12\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/nTHXJFGTqdM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82e97e elementor-widget elementor-widget-text-editor\" data-id=\"c82e97e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vuforia Chalk<\/strong> allows an expert to &#8216;see what I see&#8217; in real time and annotate in a shared workspace to provide remote assistance. Vuforia chalk provides a simple, intuitive user experience requiring minimal training and set up and once in place, connects experienced staff with colleagues in remote locations to help guide them through complex processes to ensure the correct outcomes with minimal downtime.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7508d34 elementor-widget elementor-widget-video\" data-id=\"7508d34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/-C74Blh6QH0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5642f elementor-widget elementor-widget-text-editor\" data-id=\"7e5642f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>And finally we introduce the exciting new technology in <strong>Vuforia Expert Capture<\/strong> which provides fast and easy knowledge capture, allowing you to rapidly create step-by-step guides and scale your manufacturing expertise throughout an organisation. The clip below is just a short teaser as Vuforia Expert Capture is the subject of the final webinar in this 3-part series.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0448d14 elementor-widget elementor-widget-video\" data-id=\"0448d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/SVWQJdhkowo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a135c elementor-widget elementor-widget-text-editor\" data-id=\"72a135c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have any questions or would like any further information on anything covered in this webinar please don&#8217;t hesitate to <a href=\"https:\/\/www.leapaust.com.au\/contact-form-thingworx\/\"><span style=\"text-decoration: underline;\">contact an expert at LEAP to discuss your own project<\/span><\/a>.<\/p><p>Also, you can watch our recap of the final webinar in the series, <em><strong>Using AR to capture process knowledge and accelerate worker training at scale in a post-COVID world<\/strong><\/em> <a href=\"https:\/\/www.productdesignsoftware.com.au\/using-augmented-reality-for-marketing-training-maintenance-in-a-post-covid-world\/\"><span style=\"text-decoration: underline;\">on demand here<\/span><\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this blog we offer the highlights from our 2nd webinar in our 3-part series &#8211; this time focused on on &#8220;Using Augmented Reality for marketing, training &#038; maintenance in a post-COVID world&#8221;.  <\/p>\n","protected":false},"author":3,"featured_media":749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","footnotes":""},"categories":[3,4,5,7],"tags":[16,18,49,51,52,61,73,87,101,104,105],"class_list":["post-718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dx","category-industry-news","category-product-news","category-uncategorised","tag-ar","tag-augmented-reality","tag-industry-4-0","tag-internet-of-things","tag-iot","tag-next-generation-workforce","tag-ptc","tag-smart-manufacturing","tag-training-and-service","tag-vuforia","tag-vuforia-studio"],"_links":{"self":[{"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/posts\/718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/comments?post=718"}],"version-history":[{"count":1,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/posts\/718\/revisions"}],"predecessor-version":[{"id":2335,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/posts\/718\/revisions\/2335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/media\/749"}],"wp:attachment":[{"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/media?parent=718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/categories?post=718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.leapaust.com.au\/blog\/wp-json\/wp\/v2\/tags?post=718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}